My Top 5 Product Management Resources of 2021
It’s been an eventful and amazing 2021 and this article is a rundown of my most consumed and most informative resources that have been resourceful in my Product Management journey this year. They cover subjects around Product Management, Growth Strategy, Building and Scaling a Startup, Raising Funds, and everything Technology.
I have been fortunate to have been able to leverage a bunch of resources that have accelerated my learnings in this outgoing year but some of them really stand out and that is why I am sharing them with you.
In no particular order, below is the list of some of the resources that made 2021 worth the while.
HIBT — How I Built This Podcast by NPR.
This is arguably the best podcast currently in technology. The How I Built This Podcast hosted by Guy Raz spotlights entrepreneurs’ stories: how they started out, how they failed, how they got themselves back up and built a business empire out of an idea. Guy recently released a book about the show. It’s called The How I Built This.
Some of my favorite episodes include
How I Built This with Guy Raz - Canva: Melanie Perkins (2019)
When she was just 19 years old, Melanie Perkins dreamt of transforming the graphic design and publishing industries…
How I Built This with Guy Raz - reCAPTCHA and Duolingo: Luis von Ahn
In 2000, Luis von Ahn was starting his PhD in computer science when he attended a talk and happened to learn about one…
How I Built This with Guy Raz - Khan Academy: Sal Khan
In 2009, Sal Khan walked away from a high-paying job to start a business that had no way of making money. His idea to…
How I Built This with Guy Raz - Fitbit: James Park
In 2006, James Park had what he describes as a "lightning bolt" moment when he first used a Nintendo Wii. Fascinated by…
How I Built This with Guy Raz - Zappos: Tony Hsieh
Computer scientist Tony Hsieh made millions off the dot-com boom. But he didn't make his mark until he built Zappos - a…
How I Built This with Guy Raz - TOMS: Blake Mycoskie
Blake Mycoskie started and sold four businesses before age 30. But only in Argentina did he discover the idea he'd want…
How I Built This with Guy Raz - DoorDash: Tony Xu
In 2013, Tony Xu was brainstorming ideas for a business school project when he identified a problem he wanted to solve…
How I Built This with Guy Raz - Rent The Runway: Jenn Hyman
Jenn Hyman got the idea for Rent the Runway in 2008, after she watched her sister overspend on a new dress rather than…
How I Built This with Guy Raz - Slack & Flickr: Stewart Butterfield
In the early 2000s, Stewart Butterfield tried to build a weird, massively multiplayer online game, but the venture…
How I Built This with Guy Raz - Instagram: Kevin Systrom & Mike Krieger
We're hard at work planning our upcoming live shows, so we bring you this favorite from the last year: Instagram. Kevin…
Lenny newsletter is a weekly newsletter on Product Management, Growth Strategy, Marketing, and others written by Lenny Rachistky. Lenny is an angel investor and a former Growth Product Manager at Airbnb. He currently teaches a product management fundamental course.
Here are a few of my favorite articles from Lenny in 2021:
👋 Hello, I'm Lenny and welcome to a ✨ once-a-month-free-edition ✨ of my newsletter. Each week I humbly tackle reader…
The jobs of a product manager
👋 Hello, I'm Lenny, and welcome to a 🔒 subscriber-only edition 🔒 of my weekly newsletter. Each week I tackle reader…
How people discover new products
👋 Hello, I'm Lenny, and welcome to this month's ✨ free edition ✨ of my newsletter. Each week I humbly tackle reader…
The 10 commandments of salary negotiation
👋 Hey, Lenny here! Welcome to a ✨ bonus edition ✨ of my weekly newsletter. Each week I humbly tackle reader questions…
60 ideas to boost your growth
👋 Hey, Lenny here! Welcome to this month's ✨ free edition ✨ of my weekly newsletter. Each week I humbly tackle reader…
A founder's guide to community
👋 Hey, Lenny here! Welcome to a ✨ free monthly edition ✨ of my weekly newsletter. Each week I tackle reader questions…
Shreyas Doshi Twitter Threads
If you’re into Product Management and are not following Shreyas Doshi on Twitter yet, then you are missing a lot. Shreyas Doshi is a Product Leader with experience leading product teams at Stripe, Google, and Yahoo and recently transitioned into a more consulting and advisory role for various technology startups.
He tweets around everything Product Management, Leadership, Managing teams, Hiring, and a lot more.
Here is a little of my favorite of his tweets this year. (Ensure to put on your VPN to view the embedded tweets if you’re reading from Nigeria)
Top of the Lyne Newsletter
This is a Product-Led Growth newsletter written by Ruchin Kulkarni spotlighting different tech companies’ growth strategies and how they leveraged different Product-Led Growth initiatives to drive adoption, activation, and retention for their products.
Below are a few of the articles that stand out for me:
Netlify: heading the headless revolution
Get early access to toplyne for free 🤩 Louis XVI and Content Management Systems have in common that in both cases…
Sourcegraph: Google for code
Get early access to Toplyne for free 🤩 Mark Andreessen was right. Software has eaten the world. And now companies are…
Algolia: Your search ends here
Get early access to Toplyne for free 🤩 L'arbre cache souvent la forêt. The tree often hides the forest. It is easy to…
Notion: the all-in-one productivity tool
Get early access to Toplyne for free 🤩 Human progress has been on an absolute tear over the last hundred years…
How Figma built a $10B GTM engine 🎨
Listen now (10 min) | The art, science, and engineering that went into building Figma's go-to-market motion! 🚀
How Hopin grew to $7.8 billion in less than two years ⚡️
It was March 2020! The threat of a deadly virus had brought the world to a standstill 🦠 Shelter in place orders not…
How Atlassian built a $50B+ acquisition-led growth engine 🤝
Atlassian is a Software Development and Collaboration company driven by a mission to 'unleash the potential of every…
This is an interactive comic-designed teardown of the user experience of major software applications. The growth.design team reviews processes based on several user experience factors like usability, accessibility, human psychology, and the likes to share feedback and suggest fixes and improvements for the product.
These are some of my favorite teardowns for the year.
How Tinder Converts 8% Of Singles Into Customers In Less Than 15min.
Discover how Tinder not only changed the way singles meet but also how they were able to make $1.2B in revenues in 2019…
Calm Referral Strategy: Drive Viral Growth With Simple Rewards
Calm is trying to democratize meditation, and they're doing it with seamless referral tactics. Discover all their…
Duolingo's User Retention: 8 Tactics Tested On 300 Million Users
Discover Duolingo's top 8 user retention tactics (and the psychology behind them), as well as behind-the-scenes stats…
The Psychology of Clubhouse's User Retention (...and churn)
Clubhouse's growth has skyrocketed... but can it keep its users? This case study digs into the psychology behind its…
How To Properly Apply Jobs-To-Be-Done To User Onboarding
Jobs-to-be-done are often misused (or not at all!) This case study shows you the critical impact it can have on…
The Psychology Behind TikTok's Addictive Feed
This TikTok case study shows you the psychological principles that make their video feed so addictive (and how that…
While there are a ton of other resources that have been helpful in propelling me to be a better Product Manager, these ones stand out in their approach to writing or presenting and the thoughtfulness put into making them.
I hope you find these resources as resourceful as I have found them and leveraged them in my day-to-day role as a Product Manager.
Happy New Year! 🎉🎉🎉